O Grande Lago
The valorisation in terms of tourism of the “Lands of the Great Lake” is a strategy of the Tourism Region of Évora and the national government. The characteristics of this dam, that includes the vales of the Guadiana and Degebe rivers and Alcarrache, Zebro e Lucefecit streams, offer real potential for tourist development, specially its proximity to the villages and towns of the Alentejo which could articulate their economic base to the tourist trade, rest and recreation of the large body of water of Alqueva and its margins. The development of what is known as alternative tourism is a far reaching reality in the worldwide innovation of the industry, which is manifested by the appearance of, products, spaces, equipment and services, commercial mechanisms and tourism promoting models that negate the global tendency of massification and that is based on the discovery of new environments and structures that offer a warm but original welcome, involving a personalised contact with the local populations and their cultural patrimony.
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